Car Detailing and valeting service in Poole, Dorset. George Nikolov Business Owner

George N.

George N. is the main person behind iLike Auto Detailing since its start in 2018. Before that he had spent 14 years in the Hospitality industry, working for some of the biggest hotel chains like Marriott & Hilton. He has a wealth of experience in Customer Care & Business development! The last 6 years prior to starting the Car Detailing business, he spent as a Regional Manager of over 22 Hotels or over 2500 beds in the UK & Ireland. Having worked in all areas in a Hotel from F&B, Front of House to Facilities Management, Compliance, Health & Safety he knows how important it is for a business to avoid any loose ends and that customer satisfaction is key to any business success!

Own Words

“Car Detailing started off as a hobby for me. It was those sunny weekends when I was OFF from my full-time job. I would spend 7 or 8 hours on a Saturday cleaning my car, waxing it or polishing it in preparation for a car show or a local car meet. I reached a point in my career where I could not progress any further, which made me want a business of my own. It had to be something I was passionate about and somewhere like Bournemouth, Poole and Christchurch in Dorset, where I knew it had the potential to grow as a business. That is how iLike Auto Detailing was born!”

Car Polishing service and applying ceramic coatings dog help


A.J. is the second “person” who was on the team from day 1! Some of you may have already or maybe will soon have the pleasure to meet him! His 4 paws and charm make him an invaluable member of the team and help, especially, through stressful times during and outside of work hours! cool  A.J. is responsible for setting the tone during customer quote negotiations as George does sometimes become “the boring one” talking about his car polishing, ceramic coatings,car cleaning or leather repair!

Own Words

“Woof woof!”