About Us & Our story behind iLike Auto Detailing
Above all, we specialise in premium car and motorcycle detailing, machine polishing and Leather repair since 2018. We constantly improve our services portfolio and stay on top of new trends – not only equipment, but also consumables and techniques alike. We are proud to only be using high–quality products and tools provided by the likes of RUPES, GTECHNIQ, Geist Leathercare, SONAX, Bilt Hamber etc. (to name a few) for which we presently are accredited. Consequently, some of our main services on offer are Interior and exterior detailing, Ceramic coating, Paint correction, Glass coating, Leather care, Fabric care, Engine clean and detailing, Alloy wheel refurbishment, Headlight restoration and, lastly, anything Motorcycle detailing.


About George – The main man behind the detailing & leather repair
George is the person behind iLike Auto Detailing since its inception in 2018. Before that he had spent 14 years in the Hospitality industry. In that time he worked for some of the biggest hotel chains like Marriott & Hilton. Consequently he had a wealth of experience in Customer Care & Business development! During his last 6 years, prior to starting the Car & Motorcycle Detailing & Leather repair business, he spent working as a Regional Manager of over 22 Hotels or over 2500 beds in UK & Ireland. Firstly, having worked in all areas “Hospitality” from F&B, Front of House and Facilities Management to Compliance, Health & Safety he knows how important it is for a business to avoid any loose ends. Secondly, he knows that customer satisfaction is key to any business success! His main areas of interest (and later expertise) have always been machine polishing, ceramic coatings, wrapping and Leather repair!
The story and inspiration:
“Firstly, Car Detailing started off as a hobby for me. It was more about keeping my own “pride and joy” polished and cleaan. Especially over the weekends when I would have time off my full time job. I would spend 7 or 8 hours on a Saturday cleaning my car, waxing it or polishing it in preparation for a car show or a local car meet. I reached a point in my career where I could not progress any further, which consequently made me want a business of my own. It had to be something I was passionate about. Finally, I used to go to Uni in Bournemouth. I knew a place like Bournemouth, Poole and Christchurch in Dorset, is where I would have the potential to grow my business. That is how iLike Auto Detailing was born!”
Recent achievements:
October, 2019 – GTECHNIQ Coatings certification | October, 2022 – GTECHNIQ Accredited |
December, 2019 – RUPES BigFoot System Specialist (All Rupes polishing machines trained & certified) | July, 2023 – Goodwood Festival of Speed partner |
August, 2020 – ColourLock/ Geist Leather repair certification | July, 2023 – Waxstock 2023 Official partner hosting 2 day Demo on Motorcycle Detailing and ceramic coatings |
November, 2021 – Detailing Studio opening doors | September, 2023 – Goodwood Revival partner |
July, 2022 – WaxStock Show & Shine participation | June, 2024 – Co-Organiser of the first ever Detailing Expo show in Bulgaria! |
July, 2022 – IDA Membership obtained | July, 2024 – Goodwood Festival of Speed partner |

About A.J.
A.J. is the second “person” who was on the team from day 1! At present time some of you may have already or will soon have the pleasure of meeting him! His 4 paws and charm make him an invaluable member of the team and help, especially, through stressful times during and outside of work hours! A.J. is responsible for setting the tone during customer quote negotiations as George does sometimes undoubtedly become “the boring one” talking about his car polishing, ceramic coatings, car cleaning or leather repair!
Inspirational quote from A.J.:
“Woof woof!”
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